The lead generation agency for UK service businesses: Leads that turn
into clients.
Lead Gems is a UK lead generation agency for solicitors, accountants, advisers, clinics and B2B firms. We run Google Ads, paid social, ChatGPT Ads, SEO and automation as one revenue engine, measured by a single number: your cost per qualified lead.
£67
per qualified lead, with 187 leads in six months.
98
treatments booked at an average value of £1,850.
38
new recurring clients in eight months.
Senior specialists only.
20+ years' combined experience. Offices in London and Birmingham.
Campaigns we run on
- Google Ads
- Meta
- ChatGPT
- Microsoft Ads
- YouTube
- TikTok
Businesses we have worked with
Why choose Lead Gems as your lead generation agency
Most agencies sell you clicks. We are paid to deliver clients, so we build every step between the first search and the signed contract, and we measure all of it.
We test on our own money first
Lead Gems runs its own lead generation brands. Every strategy is proven on our budget before it reaches yours.
Tracking before spending
Calls, forms and bookings are tracked into your CRM from day one, so every decision is based on clients, not clicks.
Senior people, no hand-offs
The specialists who plan your campaigns are the ones who run them, and you can reach them directly.
Lead generation services
One agency for the whole journey.
Most businesses buy clicks from one agency, a website from another and hope the leads follow. As a full-service lead generation company, we run every step, so nothing leaks between them.
Paid traffic
Enquiries this month, at a cost per lead you can plan.
Convert
More enquiries from the visitors you already pay for.
Follow up
Every lead answered in minutes and tracked to revenue.
Your clients now ask ChatGPT who to call.
ChatGPT Ads place your business beside the answer. We set them up with the same tracking-first approach we use on Google, and we help you get named inside the answer itself.
Explore ChatGPT AdsLead generation results
Measured in clients, not clicks.
Every figure below comes from a real client account and is tracked to the enquiry, not estimated from impressions.
18
new clients, £210,000 average assets
A North West independent financial adviser was buying shared leads that rarely converted. We replaced them with exclusive, qualified pension leads through a two-stage Google and Meta funnel, automated lead grading and instant follow-up.
98
treatments, £1,850 average value
A Surrey private dental practice wanted to grow its cosmetic and implant work but had no paid advertising and no way to book online. We launched Meta and Google campaigns, added an AI chatbot and automated appointment reminders.
31
new paying customers
A London B2B software company was spending heavily on outbound sales with slow results. We built a LinkedIn and Google Ads funnel aimed at operations directors in mid-size professional services firms, with a six-email nurture sequence.
What our clients say
In their own words.
Quotes from the clients behind our case studies. Each one links to the full story and the numbers.
"We had written off Google Ads after our first attempt. Lead Gems showed us the difference proper campaign management makes. We now have a predictable flow of the right type of enquiries every month."
"I was paying Checkatrade and getting the same leads as four other plumbers. Now I get my own leads, at a lower cost, and they are only coming to me. The review automation alone has transformed my Google ranking."
"I was spending hours every day replying to Instagram messages and still losing bookings because people could not book when it suited them. Now they book online any time of day, I have an email list I can market to directly, and the Meta ads bring in more new clients in a week than I used to get in a month organically."
How we work
The revenue engine.
Four parts, built together and measured as one. Leave one out and leads leak out of the system.
- 01
Generate demand
Google, social, ChatGPT and search put you in front of people who are ready to buy.
- 02
Convert traffic
Fast, focused landing pages turn visits into enquiries instead of bounces.
- 03
Capture and qualify
Instant replies and lead scoring, so your team calls the best leads first.
- 04
Nurture and scale
Follow-up that wins the slow deciders, then more budget where it is working.
Who we work with
Lead generation for every kind of service business.
These are the sectors we know best, with their rules, buying cycles and real costs per lead. See all industries. If you sell a service and win clients through enquiries, the same system works for you.
- SolicitorsConveyancing, family, wills and probate enquiries, inside SRA rules.→
- AccountantsRecurring clients for tax, bookkeeping and advisory work.→
- Financial advisers and mortgage brokersExclusive, qualified enquiries instead of shared leads, from pensions to remortgages.→
- Veterinary practicesNew registrations from Google Maps, and an AI receptionist for busy phones.→
- Dental practicesImplants, Invisalign and high-value private treatment.→
- Aesthetics and private clinicsBookings around the clock, with reminders that cut no-shows.→
- Trades and home improvementCalls from Google Maps, with missed-call text back.→
- Estate and letting agentsValuation requests and landlord enquiries in your patch.→
- Recruitment agenciesClient vacancies and candidate applications, tracked separately.→
- B2B services and SaaSMeetings with decision-makers through LinkedIn and Google.→
- Education and trainingCourse enquiries and enrolments, from first click to sign-up.→
- 30 industries and countingSee every sector we work in, with real results and search data for each.See all industries
Where we work
Lead generation in London, Birmingham and across the UK.
Two offices, one team. We run campaigns for businesses in a single town and for firms that sell nationwide, and we target every campaign to where your clients actually are.
London
First floor, 3 More London Place
London SE1 2RE
Birmingham
55 Colmore Row
Birmingham B3 2AA
Across the UK
From Manchester to Surrey, our clients are wherever their clients are. Campaigns can cover one postcode or the whole country.
The team
Senior people. No hand-offs.
20+ years' combined experience across Google Ads, Meta, LinkedIn, SEO and automation, from offices in London and Birmingham.
Ray AHead of Marketing and Strategy
Klaus SAI and Automation Lead
Hafeez RSenior Paid Media Specialist
Tom OSenior Performance Specialist
Stacey GSenior SEO and Account Manager
Abu BSenior Data and Analytics Lead
"If we cannot show you what a campaign earned, we should not be running it."
The rule Lead Gems is built onFree tools
Find out where your leads are going
Each takes a few minutes and gives you a clear answer about your own business. See all free tools
Free report
What does a lead really cost in 2026?
UK cost-per-lead benchmarks for solicitors, accountants, advisers, clinics and trades, taken from our own campaigns. Find out in two minutes whether you are overpaying.
Lead generation questions
Straight answers.
What does a lead generation agency do?
A lead generation agency brings you enquiries from potential clients through channels such as Google Ads, social media advertising, SEO and email, then helps turn those enquiries into clients. Lead Gems also runs the follow-up and the tracking, so every lead is measured all the way to revenue.
How much does lead generation cost in the UK?
It depends on your sector and channel. Across our own campaigns, cost per lead typically runs at £15 to £45 for dental practices, £30 to £80 for accountants, £40 to £120 for solicitors and £60 to £150 for financial advisers. Most UK small and medium businesses invest £1,000 to £5,000 a month in advertising. Our free growth call shows you the figures for your market.
What is the difference between a lead generation agency and a marketing agency?
A marketing agency is usually measured on activity such as reach, traffic or rankings. A lead generation agency is measured on enquiries and the clients they turn into. Lead Gems runs the same channels a marketing agency would, but builds and reports everything around cost per qualified lead and cost per client.
How quickly will we see new leads?
Paid campaigns usually bring in enquiries within days of launch. Most accounts need four to eight weeks of data to bring cost per lead down to a stable level. SEO takes three to six months to build, which is why many clients run both.
Which businesses do you work with?
Service businesses that win clients through enquiries: solicitors, accountants, financial advisers, mortgage brokers, dental and aesthetics clinics, trades and B2B companies. We work with them across the UK from our offices in London and Birmingham. Unlike many lead generation companies in the UK, we never sell shared leads: every enquiry comes from your own campaigns and belongs to you alone.
How do you measure success?
By cost per qualified lead, cost per client and return on ad spend, never by clicks or impressions on their own. Every number sits in a live dashboard you can check at any time.
Will we own our ad accounts and data?
Yes, always. Your ad accounts, website, CRM and data are set up in your name, and you keep full access whether you stay with us or not.
Let us build your revenue engine.
A free 30-minute growth call with a senior specialist. We will look at your numbers and tell you honestly what we would do first.
Book your free growth call